Privacy Policy

Last updated: September 2026 · 4 min read

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Short version: we collect as little as possible, we don't sell your data, and our interactive tools run entirely in your browser.

1. What we collect

First Pull is designed to work without accounts or tracking profiles. We may collect:

2. What we don't collect

Our tools — the savings calculator, machine finder quiz, shot troubleshooter, and setup cost builder — run entirely in your browser. Your answers and results never leave your device and are never sent to our servers.

3. Cookies

We use a minimal number of cookies: ones required for the site to function, and — once advertising is enabled — cookies set by our ad partners to serve and measure ads. You can block cookies in your browser settings; the site's guides and tools will still work.

4. Affiliate links

Some outbound links are affiliate links. When you click one, the retailer may set a cookie to attribute any purchase to First Pull so we can earn a commission. See our affiliate disclosure for details.

5. How we use your data

We use the data we collect only to operate the site: replying to messages, sending the newsletter you asked for, and understanding which content helps readers. We do not sell, rent, or share your personal data with third parties for their marketing.

6. Data retention

Contact messages are kept only as long as needed to handle your request. Newsletter email addresses are kept until you unsubscribe. Aggregated analytics are retained for up to 26 months.

7. Your rights

Depending on where you live, you may have the right to access, correct, or delete your personal data, and to opt out of certain processing. To exercise these rights, email hello@firstpull.coffee and we'll respond within 30 days.

8. Children

First Pull is intended for adults. We do not knowingly collect data from children under 13 (or the minimum age in your jurisdiction).

9. Changes to this policy

We'll update this page if our practices change, and update the "Last updated" date above. Material changes will be noted here for at least 30 days.

10. Contact

Questions about this policy: hello@firstpull.coffee.

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About First Pull

We help absolute beginners buy their first espresso setup and pull great shots at home — no jargon, no gatekeeping. Our guides are written from hands-on testing and real beginner questions.